• 101 Apparel
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NEW PRODUCTS

ANALOG SOUNDS ANALOG SOUNDS QUICK VIEW

ANALOG SOUNDS

$ 28.00

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BLACK
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Analog Sounds is a design that is inspired by the sonic aesthetic that drives 101 Apparel. Analog sounds -- from the human voice, to a conga or djembe -- to field recordings of nature, samples of the street, analog synths and drum breaks. Analog will always influence the creative flow for artists of all stripes. Forward thinking digital artists from yesterday and tomorrow -- create, replicate and shift -- analog sounds into digital art-forms inspired by the sonics of nature, people, and live instrumentation. This is musical bio-mimicry and is the spinal cord of creativity. This design is for the analog archivists, modular synth geeks, audiophiles -- and those who just like to dance and jam out to records, live instruments and that -- raw analog sound. The design features a geometric pattern of records with the text “Analog Sounds” and “101” logo. *Includes a special download card redeemable for 1 download of our choice from our DJ Mix Series.
DISCO DOUBLES DISCO DOUBLES QUICK VIEW

DISCO DOUBLES

$ 28.00

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MAROON
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Before many DJ’s were exclusively using Serato, innovation and creation in mixing records was a necessary survival skill -- adapt or die. Rockin doubles was one of the essential tricks to the art of DJing. You bought doubles of a track and mixed different parts of the same cut to create sonic effects -- beat juggling, extending the break, repeating the hook or chorus -- the variations were as endless as your creativity. Rockin doubles was designed to make dancers move and chin scratchers bob their heads in awe. Our good friend J-Rocc -- who we are featuring this season along with Lefto with an exclusive design and mix -- is a master at rockin doubles. Disco Doubles pays respect to the legends; Larry Levan, David Mancuso, Frankie Knuckles, Daniele Baldelli, et. al who were innovators when it came to flippin disco doubles. An essential design geared towards the DJ’s, producers and dancers who appreciate the art and history of DJ culture. *Includes a special download card redeemable for 1 download of our choice from our DJ Mix Series.
GOOD TIMES GOOD TIMES QUICK VIEW

GOOD TIMES

$ 28.00

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RED
WHITE
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“Good Times” is inspired by the classic track and inimitable powerhouse of funk -- Chic. It’s the anthem at backyard bbq’s, weddings, nightclubs and school dances -- and yet the elements never get old. Nile Rodgers guitar sound is boilerplate funk for the masses. For better or worse, “Get Lucky” and “Good Times” resonates with your grandma, your kid brother, and the local DJ. We took the vibe, sound and aesthetic of 70’s Chic and created “Good Times” -- the perfect design for chillin and layin back. “Good Times”  features the text and font “Good Times” with a vintage design aesthetic, inspired by Chic and 70’s party-funk classics. *Includes a special download card redeemable for 1 download of our choice from our DJ Mix Series.

GOOD TIMES

$ 28.00
FELA FELA QUICK VIEW

FELA

$ 28.00

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HEATHER GREY
SAND
WHITE
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Fela Kuti -- multi-instrumentalist, composer, creator of afro-beat, political revolutionary and legend of mythic proportions -- is a worthy entry into the 101 catalog. Fela has been a major influence and source of inspiration on 101’s apparel aesthetic and history. We created a custom design for Tony Allen -- Fela’s famous drummer -- which featured a Rich Medina DJ mix of Tony Allen’s tracks back in 2014. This design pays tribute to Fela -- and features the famous of photo of him as he was being released from a 20 month stay in prison, from a Lagos, Nigeria jail. It shows Fela escorted by his many wives -- which he famously divorced upon release -- in true Fela style. The design also displays various news clippings about Fela’s shows and political activism -- a major reason he was incarcerated. “Fela” is an essential design for afro-beat collectors and dancers; African jazz, funk and psychedelic music heads, and DJ’s, producers and artists who were influenced by the legend of Fela. *Includes a special download card redeemable for 1 download of our choice from our DJ Mix Series.

FELA

$ 28.00
NORTHERN SOUL NORTHERN SOUL QUICK VIEW

NORTHERN SOUL

$ 28.00

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BLACK
MAROON
WHITE
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“Northern Soul” is a genre, a historical movement -- and a way of life that has influenced countless scenes and generations. The Northern Soul parties of the 60s set the scene for the modern experience of night-life culture. The obsession with obscure Motown tracks, drugs, fashion, all-night parties and wild dance moves that influenced break dancin and pop lockin -- is so deep in our culture, it’s hard to say where Northern Soul begins and modern night-life ends. Underground disco parties,  hip-hop jams, early house and all-night raves -- to all the splintered night-life scenes in London, Berlin, Tokyo, Los Angeles et.al, owe its culture to Northern Soul. “Northern Soul” is an essential design for northern soul, hip-hop, dance music and night-life freaks -- a piece not to be slept on. *Includes a special download card redeemable for 1 download of our choice from our DJ Mix Series.
JAZZ CATS JAZZ CATS QUICK VIEW

JAZZ CATS

$ 28.00

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RED
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“Jazz Cats” is the classic track by hip-hop artist Quasimoto aka Madlib -- the talented, workaholic and influential producer-rapper behind a thousand aliases and Stones Throw Records. “Jazz Cats” lyrics are a mad rapper’s stab at detailing his encyclopedia of jazz geek influences -- complete with references to famous labels. If you want to get into jazz -- follow the trail of jazz crumbs from “Jazz Cats”, and gift yourself a lifetime of listening to a musical history of soulful innovation. “Jazz Cats” design is an essential piece for the hip-hop, Madlib and Stones Throw heads, jazz geeks, and audio archivists.

JAZZ CATS

$ 28.00

101 APPAREL COLLECTIONS

KENNY DOPE x 101 APPAREL

Its with great excitement that we release our new collaboration with Kenny Dope!  This project includes a exclusive Kenny Dope x 101 Apparel T-shirt, Mix CD and limited edition Cassette.

Kenny “DOPE” Gonzalez is one of the most prolific artists of the modern music age. The four time Gram- my nominated musical genius has been entertaining and astounding the masses alike with his fusions of house, hip-hop, Latin, jazz, funk & soul, reggae, alternative pop and broken beats for 20 years. Known as a living encyclopedia of beats and tagged with the nickname “DEBO” by his closest friends, Kenny is a purveyor of sonic masterpieces.

“Im really happy to collaborate with a brand that is just as passionate about music as I am. It’s dope to be able to share a mix with you that showcases all the sounds that I work with and love. I appreciate 101 Apparel including me in their line, its great to bring you an exclusive mix and the Limited Edition Tee. Go get it 101 Apparel. Peace” - KENNY DOPE


Check the 12 min snippet of Kenny Dope "Anything Goes" exclusive mix for 101 Apparel + Click here for more info.

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