DON'T BELIEVE THE TYPE HOODED FLEECE
Don’t Believe the Type is a play on the groundbreaking track “Don’t Believe the Hype” by hip-hop legends Public Enemy. As much as it’s a head nod to Public Enemy it’s also about getting creative with design typeface and fonts. We took a playful approach and came up with a fresh typeface influenced by urban street style. This one is for the designers, artists, typeface junkies, and those with an eye for urban design.