CHAMPION OF SOUND CREW FLEECE
Champion of Sound is our nod to the design style of the vintage boxing era and to the sound clashes of Jamaica that spawned the phrase. DJ’s in Jamaica took their sound systems seriously and whoever had the loudest, thickest booming sound system would reign the nightclubs of the streets. Some of the best nightclubs in Europe and the US today model their sound systems based on some of the technical specs that were tweaked back in those early days in Jamaica. We pay tribute to those sound clashes by creating a design with the text Champion of Sound set on a prize winning vintage boxing ribbon flanked by large records.