Jack Kerouac was a maverick novelist, poet, essayist and all around forward thinking entity. Although the word “beat” had meant being down and out, Kerouac transformed the meaning and coined the term “Beat Generation” to refer to his fellow artists as beatific, and being “on the beat.” Trace that origin through jazz, funk, rock, hip–hop, dance music and beyond. This is the generation of the MPC 2000, sequencers, samplers with a focus on the beat. This shirt pays homage to beats by featuring a drum set, and drum sticks with a font reminiscent of vintage baseball tees.